Wells Fargo Online Financial Services (B)

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Supplement

Reference no. 9-102-S07

Spanish language

Subject category: Finance, Accounting and Control

Authors: Robert S Kaplan (Harvard Business School); Nicole Tempest (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2003

Version: 21 December 1998

Length: 17 pages

Data source: Field research

Topics: Performance management; Performance measurement; Internet; Valuation; Entrepreneurs; Entrepreneurship; Metrics; Strategy; Balanced scorecard; Banks; Technology; Finance

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Abstract

This is a Spanish version. Describes how the Balanced Scorecard built by the Online Financial Services (OFS) group is used to select the highest-priority initiatives for the organization. Currently, initiatives arise continually throughout the organization, and management spends considerable time reviewing, approving, and, often , canceling initiatives. OFS develops a ranking procedure, based on the Balanced Scorecard, to align initiatives with the group's strategy. Currently 11 proposals have made it through the first two screening processes. Students evaluate these proposals according to the strategic themes described in the Balanced Scorecard plus supplementary criteria developed by senior managers.

Location:

California

Industries:

Banking; Finance & insurance; e-Commerce

Other setting(s):

1997