Portuguese language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 26 October 2008
Length: 32 pages
Data source: Field research
Share a link:
https://casecent.re/p/96602
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a Portuguese version. Brazil's media conglomerate Editora Abril SA is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its second-largest pay television service, and its first broadband Internet access service; an interactive music Website; and stakes in the coutry's largest Internet access provider and its MTV license. Roberto Civita, Abril's 64-year-old chairman, CEO, and sole owner needs to decide how to grow the enterprise that his father founded. He and his two sons have several options: continue to grow their core magazine business in Brazil, expand regionally, invest in new venues such as broadcasting, take the company public, and/or manage the succession. This case describes Abril's development to date and the challenges it faces in 2000.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 May 2001
Length: 30 pages
Data source: Field research
About
Abstract
This is a Portuguese version. Brazil's media conglomerate Editora Abril SA is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its second-largest pay television service, and its first broadband Internet access service; an interactive music Website; and stakes in the coutry's largest Internet access provider and its MTV license. Roberto Civita, Abril's 64-year-old chairman, CEO, and sole owner needs to decide how to grow the enterprise that his father founded. He and his two sons have several options: continue to grow their core magazine business in Brazil, expand regionally, invest in new venues such as broadcasting, take the company public, and/or manage the succession. This case describes Abril's development to date and the challenges it faces in 2000.
Settings
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 May 2001
Length: 30 pages
Data source: Field research