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Case
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Reference no. 9-307-P05
Portuguese language
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 20 October 2005
Length: 27 pages
Data source: Field research

Abstract

This is a Portuguese version. Presents an historical overview of the professional career of James E Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences - the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.
Location:
Other setting(s):
1949-1989

About

Abstract

This is a Portuguese version. Presents an historical overview of the professional career of James E Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences - the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.

Settings

Location:
Other setting(s):
1949-1989

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