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Case
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Reference no. 9-307-P05
Portuguese language
Subject category: Economics, Politics and Business Environment
Authors: Richard S Tedlow (Harvard Business School); Wendy K Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 20 October 2005
Length: 27 pages
Data source: Field research
Topics: Business ethics; Business history; Advertising strategy; Crisis management; Marketing strategy
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Abstract

This is a Portuguese version. Presents an historical overview of the professional career of James E Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences - the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.
Location:
United States
Industries:
Health care services; Pharmaceuticals
Other setting(s):
1949-1989
Teaching note
-
Reference no. 5-307-028
Subject category: Economics, Politics and Business Environment
Authors: Sandra J Sucher (Harvard Business School); Aldo Sesia Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 25 September 2006
Length: 16 pages
Data source: Field research
View full details
Teaching note
-
Reference no. 5-390-015
Subject category: Economics, Politics and Business Environment
Authors: Richard S Tedlow (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 26 June 1990
Length: 16 pages
View full details
Case
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Reference no. 9-305-S08
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Richard S Tedlow (Harvard Business School); Wendy K Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 20 July 1998
Length: 37 pages
Data source: Field research
Topics: Business ethics; Business history; Advertising strategy; Crisis management; Marketing strategy
View full details
Case
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Reference no. 9-389-177
Subject category: Economics, Politics and Business Environment
Authors: Richard S Tedlow (Harvard Business School); Wendy K Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 October 2005
Revision date: 26-Aug-2011
Length: 25 pages
Data source: Field research
Topics: Business ethics; Business history; Advertising strategy; Crisis management; Marketing strategy
View full details
Supplement
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Reference no. 9-390-030
Subject category: Economics, Politics and Business Environment
Authors: Richard S Tedlow (Harvard Business School); Wendy K Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 October 2005
Length: 18 pages
Data source: Field research
Topics: Business ethics; Business history; Advertising strategy; Crisis management; Marketing strategy
View full details

About

Abstract

This is a Portuguese version. Presents an historical overview of the professional career of James E Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences - the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.

Settings

Location:
United States
Industries:
Health care services; Pharmaceuticals
Other setting(s):
1949-1989

Related

Teaching note
-
Reference no. 5-307-028
Subject category: Economics, Politics and Business Environment
Authors: Sandra J Sucher (Harvard Business School); Aldo Sesia Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 25 September 2006
Length: 16 pages
Data source: Field research
View full details
Teaching note
-
Reference no. 5-390-015
Subject category: Economics, Politics and Business Environment
Authors: Richard S Tedlow (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 26 June 1990
Length: 16 pages
View full details
Case
-
Reference no. 9-305-S08
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Richard S Tedlow (Harvard Business School); Wendy K Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 20 July 1998
Length: 37 pages
Data source: Field research
Topics: Business ethics; Business history; Advertising strategy; Crisis management; Marketing strategy
View full details
Case
-
Reference no. 9-389-177
Subject category: Economics, Politics and Business Environment
Authors: Richard S Tedlow (Harvard Business School); Wendy K Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 October 2005
Revision date: 26-Aug-2011
Length: 25 pages
Data source: Field research
Topics: Business ethics; Business history; Advertising strategy; Crisis management; Marketing strategy
View full details
Supplement
-
Reference no. 9-390-030
Subject category: Economics, Politics and Business Environment
Authors: Richard S Tedlow (Harvard Business School); Wendy K Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 October 2005
Length: 18 pages
Data source: Field research
Topics: Business ethics; Business history; Advertising strategy; Crisis management; Marketing strategy
View full details