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Case
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Reference no. FH-0547-E
Published by: IESE Business School
Originally published in: 1995
Version: 01.1996

Abstract

The case briefly traces the history of the Barcelona Division of Hewlett-Packard from its inception in 1984, as a manufacturing unit producing under licence, to the present time, when it is a fully-fledged profit centre responsible for its own global marketing, production and distribution. The role and contribution of each of the general managers is discussed before the arrival of General Manager Rich Raimondi. Raimondi is typical of many expatriate managers who arrive on assignments with minimal linguistic skills and on their first assignment in Europe. How he manages the division to become a business unit during his three year tenure is covered in the case through various observations of his management team. This case was previously numbered 496-015-1.
Location:
Size:
Multinational
Other setting(s):
1994

About

Abstract

The case briefly traces the history of the Barcelona Division of Hewlett-Packard from its inception in 1984, as a manufacturing unit producing under licence, to the present time, when it is a fully-fledged profit centre responsible for its own global marketing, production and distribution. The role and contribution of each of the general managers is discussed before the arrival of General Manager Rich Raimondi. Raimondi is typical of many expatriate managers who arrive on assignments with minimal linguistic skills and on their first assignment in Europe. How he manages the division to become a business unit during his three year tenure is covered in the case through various observations of his management team. This case was previously numbered 496-015-1.

Settings

Location:
Size:
Multinational
Other setting(s):
1994

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