Portuguese language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 28 September 2001
Length: 22 pages
Data source: Field research
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Abstract
This is a Portuguese version. Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a 160-person publishing, consulting, and Internet technology promotion company. Now they want to grow faster and take advantage of the IPO capital market that has enabled the birth of competitors like Scient, Viant, and Zefer in the market for e-commerce and dot.com consulting.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 28 September 2001
Length: 20 pages
Data source: Field research
About
Abstract
This is a Portuguese version. Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a 160-person publishing, consulting, and Internet technology promotion company. Now they want to grow faster and take advantage of the IPO capital market that has enabled the birth of competitors like Scient, Viant, and Zefer in the market for e-commerce and dot.com consulting.
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 28 September 2001
Length: 20 pages
Data source: Field research