Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 8 May 1995
Length: 6 pages
Data source: Published sources
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Abstract
This is a Spanish version. Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.
Location:
Industry:
Size:
USD20 billion revenues
Other setting(s):
1994
About
Abstract
This is a Spanish version. Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.
Settings
Location:
Industry:
Size:
USD20 billion revenues
Other setting(s):
1994