Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 15 May 1990
Length: 36 pages
Data source: Field research
Share a link:
https://casecent.re/p/96751
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a Spanish version. An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.
Location:
Industry:
Size:
Gross revenue USD11 billion sales
Other setting(s):
1982
About
Abstract
This is a Spanish version. An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.
Settings
Location:
Industry:
Size:
Gross revenue USD11 billion sales
Other setting(s):
1982