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Case
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Reference no. 9-502-S07
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 15 May 1990
Length: 36 pages
Data source: Field research

Abstract

This is a Spanish version. An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.
Location:
Industry:
Size:
Gross revenue USD11 billion sales
Other setting(s):
1982

About

Abstract

This is a Spanish version. An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.

Settings

Location:
Industry:
Size:
Gross revenue USD11 billion sales
Other setting(s):
1982

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