Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-502-S08
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 1 August 1987
Length: 16 pages
Data source: Generalised experience

Abstract

This is a Spanish version. In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference.
Location:
Size:
Gross revenue USD5 million sales
Other setting(s):
1984

About

Abstract

This is a Spanish version. In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference.

Settings

Location:
Size:
Gross revenue USD5 million sales
Other setting(s):
1984

Related