Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 August 1987
Length: 16 pages
Data source: Generalised experience
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Abstract
This is a Spanish version. In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference.
About
Abstract
This is a Spanish version. In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference.