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Case
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Reference no. 9-602-S03
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 20 April 1994
Length: 33 pages
Data source: Field research

Abstract

This is a Spanish version. John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage. Illustrates the power of breakthrough thinking in a service industry and demonstrates the importance of a coordinated, holistic approach to implementation.
Location:
Size:
Gross revenue USD2.4 billion revenues
Other setting(s):
1983-1991

About

Abstract

This is a Spanish version. John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage. Illustrates the power of breakthrough thinking in a service industry and demonstrates the importance of a coordinated, holistic approach to implementation.

Settings

Location:
Size:
Gross revenue USD2.4 billion revenues
Other setting(s):
1983-1991

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