Product details

This is a Spanish version. Describes how 3M Corp introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical infection control and discovers not only new product concepts but also a very promising new business strategy. Focuses on: (1) 3M's approach to the management of innovation and understanding market needs; (2) an in-depth description of the Lead User method and its potential as applied to the medical business; and (3) the managerial challenges of introducing novel methods into a successful organization.