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Abstract

In June 2010, Cafe Coffee Day, the largest organised retail cafe chain in India, was conferred with the title of the Most Admired F&B Retailer of the Year. In July 2010, CCD had a national network of over 950 outlets functioning in every nook and corner of the country. The cafe chain continued its leadership as an iconic retail brand whose dynamism and popularity won it respect and admiration from both consumers and rivals. After phenomenal success in India and revolutionising specialty coffee culture, CCD undertook international expansion plans and tried to popularise its specialty coffee worldwide. With an ambition to rank among the top three cafe chains in the world by 2018, the company nourished plans to establish new cafes across Middle East, Eastern Europe, Eurasia, Egypt and South East Asia. At the same time CCD was also eyeing for foreign acquisitions. In mid 2010, it acquired a Czech Republic based cafe chain Cafe Emporio as part of its broad acquisition plans. Initially providing a brief analysis of the Indian coffee industry, the case attempts at initiating a debate that whether Cafe Coffee Day should continue to expand its operations globally or not. Whether the strategies it followed in India could be successful in international markets or it might have to face stiff competition from global coffee chains remain to be seen. Finally, whether it could cope up with the challenges that it might face in the process also posed apprehensions.
Location:
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Other setting(s):
2010

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Abstract

In June 2010, Cafe Coffee Day, the largest organised retail cafe chain in India, was conferred with the title of the Most Admired F&B Retailer of the Year. In July 2010, CCD had a national network of over 950 outlets functioning in every nook and corner of the country. The cafe chain continued its leadership as an iconic retail brand whose dynamism and popularity won it respect and admiration from both consumers and rivals. After phenomenal success in India and revolutionising specialty coffee culture, CCD undertook international expansion plans and tried to popularise its specialty coffee worldwide. With an ambition to rank among the top three cafe chains in the world by 2018, the company nourished plans to establish new cafes across Middle East, Eastern Europe, Eurasia, Egypt and South East Asia. At the same time CCD was also eyeing for foreign acquisitions. In mid 2010, it acquired a Czech Republic based cafe chain Cafe Emporio as part of its broad acquisition plans. Initially providing a brief analysis of the Indian coffee industry, the case attempts at initiating a debate that whether Cafe Coffee Day should continue to expand its operations globally or not. Whether the strategies it followed in India could be successful in international markets or it might have to face stiff competition from global coffee chains remain to be seen. Finally, whether it could cope up with the challenges that it might face in the process also posed apprehensions.

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Location:
Industry:
Other setting(s):
2010

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