Product details

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Case
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Reference no. 9-503-S02
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 23 January 2002
Length: 27 pages
Data source: Field research

Abstract

This is a Spanish version. Discusses sustaining brand equity after a highly successful commodity- product branding ad campaign.
Size:
1,800 employees
Other setting(s):
2000

About

Abstract

This is a Spanish version. Discusses sustaining brand equity after a highly successful commodity- product branding ad campaign.

Settings

Size:
1,800 employees
Other setting(s):
2000

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