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Abstract

The case examines the situation facing a group of representatives from the private, public and non-profit sectors attempting to increase the diversity of business school faculties. It focuses on the issues faced in mid- 1994 by The KPMG Peat Marwick Foundation and its partners in their joint effort to generate more ethnic diversity in business school faculties and, ultimately, in business school classrooms and corporate workforces. The (A) case give background on a prior series of meetings held to discuss what could be done to address the lack of minorities in business. The consensus in these meetings was that efforts should be made to increase the number of minority business faculty by augmenting the supply of minority doctoral students in business. The case discusses the various factors speculated to contribute to the lack of diversity in business school faculty. The (A) case thus ives them background to marketing strategy development, and ends where the group is trying to figure out what to do. The crucial (A) case decision is a meeting in September, 1994 to analyze relevant information and develop a strategy to increase minority applicants to Ph.D. programs. The (B) case details a current marketing challenge facing the PhD Project. Specifically, the (B) case discusses the creation of their doctoral student associations, and the search for corporate sponsors.
Location:
Other setting(s):
1993-1997

About

Abstract

The case examines the situation facing a group of representatives from the private, public and non-profit sectors attempting to increase the diversity of business school faculties. It focuses on the issues faced in mid- 1994 by The KPMG Peat Marwick Foundation and its partners in their joint effort to generate more ethnic diversity in business school faculties and, ultimately, in business school classrooms and corporate workforces. The (A) case give background on a prior series of meetings held to discuss what could be done to address the lack of minorities in business. The consensus in these meetings was that efforts should be made to increase the number of minority business faculty by augmenting the supply of minority doctoral students in business. The case discusses the various factors speculated to contribute to the lack of diversity in business school faculty. The (A) case thus ives them background to marketing strategy development, and ends where the group is trying to figure out what to do. The crucial (A) case decision is a meeting in September, 1994 to analyze relevant information and develop a strategy to increase minority applicants to Ph.D. programs. The (B) case details a current marketing challenge facing the PhD Project. Specifically, the (B) case discusses the creation of their doctoral student associations, and the search for corporate sponsors.

Settings

Location:
Other setting(s):
1993-1997

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