Product details

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Published by: Harvard Business Publishing
Originally published in: 2010
Version: 24 September 2010
Revision date: 28-Mar-2019
Length: 19 pages
Data source: Field research

Abstract

As NBA Commissioner David Stern approached the podium, silent anticipation gripped the four thousand Houston Rockets fans gathered at the Rockets Draft Party. 'With the 8th pick in the 2006 NBA draft', Stern began, 'the Houston Rockets select Rudy Gay from the University of Connecticut'. The four thousand Rockets faithfully erupted into euphoric cheers. Rudy Gay was a highly touted college prospect who some analysts projected could have been one of the top three selections in the draft. To be able to select him in the eighth spot seemed like a steal for the Rockets and their newly hired Assistant General Manager, Daryl Morey. Moments later, the assembled crowd's jubilation turned to horror as television analysts covering the draft announced breaking news. The Rockets traded the rights to Rudy Gay along with another Rockets fan favorite, Stromile Swift, to the Memphis Grizzlies for Shane Battier. Jeers of frustration rang from the Rockets fans. How could the Rockets trade Rudy Gay and Stromile Swift for Shane Battier?
Location:
Size:
250 employees, gross revenue USD150 million
Other setting(s):
2006

About

Abstract

As NBA Commissioner David Stern approached the podium, silent anticipation gripped the four thousand Houston Rockets fans gathered at the Rockets Draft Party. 'With the 8th pick in the 2006 NBA draft', Stern began, 'the Houston Rockets select Rudy Gay from the University of Connecticut'. The four thousand Rockets faithfully erupted into euphoric cheers. Rudy Gay was a highly touted college prospect who some analysts projected could have been one of the top three selections in the draft. To be able to select him in the eighth spot seemed like a steal for the Rockets and their newly hired Assistant General Manager, Daryl Morey. Moments later, the assembled crowd's jubilation turned to horror as television analysts covering the draft announced breaking news. The Rockets traded the rights to Rudy Gay along with another Rockets fan favorite, Stromile Swift, to the Memphis Grizzlies for Shane Battier. Jeers of frustration rang from the Rockets fans. How could the Rockets trade Rudy Gay and Stromile Swift for Shane Battier?

Settings

Location:
Size:
250 employees, gross revenue USD150 million
Other setting(s):
2006

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