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Thumbnail image for product with reference number 7037BC
Helping Heroes Innovate: How Your Company Can Surface Ideas and Encourage Employee-driven Innovation
Book chapter
-
Reference no. 7037BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 14 pages
Topics: Cross functional teams; Employee empowerment; Organizational culture; Collaboration; Managing creativity and innovation
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Abstract

Innovation in a business powered by employee HEROes - Highly Empowered and Resourceful Operatives - is about speed, collaboration, and systems for capturing the best ideas. In this chapter, authors Josh Bernoff - coauthor of 'Groundswell' - and Ted Schadler explain how these three elements enable employee HEROes to find the others who can help them get things started quickly. Speed, collaboration, and idea-capturing systems contribute to both minor, 'sustaining' innovations and big, company-changing innovations. Using real-life examples from insurance giant Chubb Group and Deloitte Australia, the authors show how event-based contests and cross-silo communication tools can help jump-start the process of HEROes-based innovation. This chapter was originally published as Chapter 10 of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business. This chapter is excerpted from ‘Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business'.
Thumbnail image for product with reference number 7023BC
Why Your Business Needs Heroes: Empowering Your Employees to Connect with Customers Using Social Technologies
Book chapter
-
Reference no. 7023BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 22 pages
Topics: Employee empowerment; Marketing communications; Web technology; Customer relationship management; Social media
View full details
Thumbnail image for product with reference number 7024BC
Employ Heroes and Their Projects: How to Assess the Value of Your Employees' Technology-based Innovations
Book chapter
-
Reference no. 7024BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 21 pages
Topics: Return on investment; Employee empowerment; Marketing communications; Web technology; Customer relationship management; Social media
View full details
Thumbnail image for product with reference number 7025BC
Peer Influence Analysis: Using Social Technologies to Identify Your Business's Most Influential Customers
Book chapter
-
Reference no. 7025BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 28 pages
Topics: Employee empowerment; Marketing communications; Web technology; Customer relationship management; Social media
View full details
Thumbnail image for product with reference number 7026BC
Delivering Groundswell Customer Service: Using Social Technologies to Harness the Marketing Power of Your Frontline Employees
Book chapter
-
Reference no. 7026BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 25 pages
Topics: Employee empowerment; Marketing strategy; Web technology; Customer service; Customer relationship management; Social media
View full details
Thumbnail image for product with reference number 7028BC
Amplifying Your Fans: A Five-step Plan for Successful Word-of-mouth Marketing Using Social Technologies
Book chapter
-
Reference no. 7028BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 26 pages
Topics: Marketing; Brand management; Web technology; Customer relationship management; Customer feedback; Social media
View full details
Thumbnail image for product with reference number 7033BC
Empowering Customers with Mobile Applications: How to Boost Your Company's Image Using Social Technologies
Book chapter
-
Reference no. 7033BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 25 pages
Topics: Employee empowerment; Marketing strategy; Web technology; Customer relationship management; Social media
View full details
Thumbnail image for product with reference number 7035BC
Is Your Company Ready for Heroes?: Creating a Culture That Fosters Employee-driven Innovation Using Social Technologies
Book chapter
-
Reference no. 7035BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 19 pages
Topics: Innovation; Employee empowerment; Organizational culture; Customer relationship management
View full details
Thumbnail image for product with reference number 7036BC
Leading and Managing Heroes: How to Encourage Employee-driven Innovation Based on Social Technologies
Book chapter
-
Reference no. 7036BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 17 pages
Topics: Cross functional management; Employee empowerment; Web technology; Disruptive innovation; Managing creativity and innovation
View full details
Thumbnail image for product with reference number 7042BC
Do-it-yourself Technology Fuels the HERO Compact: How Employees, Management, and IT Can Collaborate on Technology-based Innovations
Book chapter
-
Reference no. 7042BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 25 pages
Topics: Employee empowerment; Marketing strategy; Information and technology; Web technology; Customer service; Social media
View full details
Thumbnail image for product with reference number 7043BC
Helping Heroes Collaborate: Fostering Employee-driven Innovation with Information-sharing Technology
Book chapter
-
Reference no. 7043BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 20 pages
Topics: Innovation; Employee empowerment; Organizational culture; Collaboration; Information sharing; Social media
View full details
Thumbnail image for product with reference number 7044BC
Keeping HEROes Safe: How IT Can Manage the Risks Inherent in Employee-driven, Technology-based Innovations
Book chapter
-
Reference no. 7044BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 20 pages
Topics: Employee empowerment; Risk management; Organizational culture; Web technology; IT management; Social media
View full details
Thumbnail image for product with reference number 7045BC
Supporting HEROes with Technology Innovation: How IT Professionals and Employees Can Work Together to Create Customer-focused Technology Solutions
Book chapter
-
Reference no. 7045BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 20 pages
Topics: Innovation; Employee empowerment; Customer relationship management; IT management; Social media
View full details
Thumbnail image for product with reference number 7050BC
Becoming Hero-powered: Are You Ready to Allow Your Employees to Turn Social Technologies into Customer-focused Innovation Machines?
Book chapter
-
Reference no. 7050BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 12 pages
Topics: Innovation; Employee empowerment; Organizational culture; Customer relationship management; Organizational transformations; Social media
View full details

About

Abstract

Innovation in a business powered by employee HEROes - Highly Empowered and Resourceful Operatives - is about speed, collaboration, and systems for capturing the best ideas. In this chapter, authors Josh Bernoff - coauthor of 'Groundswell' - and Ted Schadler explain how these three elements enable employee HEROes to find the others who can help them get things started quickly. Speed, collaboration, and idea-capturing systems contribute to both minor, 'sustaining' innovations and big, company-changing innovations. Using real-life examples from insurance giant Chubb Group and Deloitte Australia, the authors show how event-based contests and cross-silo communication tools can help jump-start the process of HEROes-based innovation. This chapter was originally published as Chapter 10 of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business. This chapter is excerpted from ‘Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business'.

Related

Thumbnail image for product with reference number 7023BC
Why Your Business Needs Heroes: Empowering Your Employees to Connect with Customers Using Social Technologies
Book chapter
-
Reference no. 7023BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 22 pages
Topics: Employee empowerment; Marketing communications; Web technology; Customer relationship management; Social media
View full details
Thumbnail image for product with reference number 7024BC
Employ Heroes and Their Projects: How to Assess the Value of Your Employees' Technology-based Innovations
Book chapter
-
Reference no. 7024BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 21 pages
Topics: Return on investment; Employee empowerment; Marketing communications; Web technology; Customer relationship management; Social media
View full details
Thumbnail image for product with reference number 7025BC
Peer Influence Analysis: Using Social Technologies to Identify Your Business's Most Influential Customers
Book chapter
-
Reference no. 7025BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 28 pages
Topics: Employee empowerment; Marketing communications; Web technology; Customer relationship management; Social media
View full details
Thumbnail image for product with reference number 7026BC
Delivering Groundswell Customer Service: Using Social Technologies to Harness the Marketing Power of Your Frontline Employees
Book chapter
-
Reference no. 7026BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 25 pages
Topics: Employee empowerment; Marketing strategy; Web technology; Customer service; Customer relationship management; Social media
View full details
Thumbnail image for product with reference number 7028BC
Amplifying Your Fans: A Five-step Plan for Successful Word-of-mouth Marketing Using Social Technologies
Book chapter
-
Reference no. 7028BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 26 pages
Topics: Marketing; Brand management; Web technology; Customer relationship management; Customer feedback; Social media
View full details
Thumbnail image for product with reference number 7033BC
Empowering Customers with Mobile Applications: How to Boost Your Company's Image Using Social Technologies
Book chapter
-
Reference no. 7033BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 25 pages
Topics: Employee empowerment; Marketing strategy; Web technology; Customer relationship management; Social media
View full details
Thumbnail image for product with reference number 7035BC
Is Your Company Ready for Heroes?: Creating a Culture That Fosters Employee-driven Innovation Using Social Technologies
Book chapter
-
Reference no. 7035BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 19 pages
Topics: Innovation; Employee empowerment; Organizational culture; Customer relationship management
View full details
Thumbnail image for product with reference number 7036BC
Leading and Managing Heroes: How to Encourage Employee-driven Innovation Based on Social Technologies
Book chapter
-
Reference no. 7036BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 17 pages
Topics: Cross functional management; Employee empowerment; Web technology; Disruptive innovation; Managing creativity and innovation
View full details
Thumbnail image for product with reference number 7042BC
Do-it-yourself Technology Fuels the HERO Compact: How Employees, Management, and IT Can Collaborate on Technology-based Innovations
Book chapter
-
Reference no. 7042BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 25 pages
Topics: Employee empowerment; Marketing strategy; Information and technology; Web technology; Customer service; Social media
View full details
Thumbnail image for product with reference number 7043BC
Helping Heroes Collaborate: Fostering Employee-driven Innovation with Information-sharing Technology
Book chapter
-
Reference no. 7043BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 20 pages
Topics: Innovation; Employee empowerment; Organizational culture; Collaboration; Information sharing; Social media
View full details
Thumbnail image for product with reference number 7044BC
Keeping HEROes Safe: How IT Can Manage the Risks Inherent in Employee-driven, Technology-based Innovations
Book chapter
-
Reference no. 7044BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 20 pages
Topics: Employee empowerment; Risk management; Organizational culture; Web technology; IT management; Social media
View full details
Thumbnail image for product with reference number 7045BC
Supporting HEROes with Technology Innovation: How IT Professionals and Employees Can Work Together to Create Customer-focused Technology Solutions
Book chapter
-
Reference no. 7045BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 20 pages
Topics: Innovation; Employee empowerment; Customer relationship management; IT management; Social media
View full details
Thumbnail image for product with reference number 7050BC
Becoming Hero-powered: Are You Ready to Allow Your Employees to Turn Social Technologies into Customer-focused Innovation Machines?
Book chapter
-
Reference no. 7050BC
Authors: Josh Bernoff (Harvard Business School); Ted Schadler (Harvard Business School)
Chapter from: "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business"
Published by: Harvard Business Publishing
Published in: 2010
Length: 12 pages
Topics: Innovation; Employee empowerment; Organizational culture; Customer relationship management; Organizational transformations; Social media
View full details