Subject category:
Entrepreneurship
Published by:
Babson College
Version: 25 January 2010
Length: 11 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
In 2003, after thirty years teaching maths at Pontificia Universidad Catolica de Chile, Maria Victoria Marshall (PhD in mathematics) founded Compumat SA, a company that develops software called E-Mat. E-Mat is a learning platform that allows students between 8 and 14 years old to learn maths on line at their own speed to improve their performance and practice 100% of their skills. The major potential markets for this product are public schools, private schools, and the home. The results of using the software, based on independent public tests, have been outstanding. Although the software has been used by 85 schools and approximately 13,000 students, the company has not reached the breakeven point after four years of commercial operation. Defining the growth path and the profit model are critical. Next week, Maria Victoria will meet with an investor who has asked to review the strategic plan of the company. This is a decision-making case that illustrates a common crossroads for many entrepreneurs when a venture does not achieve the desired profitability level: is it simply matter of time or do fundamental changes need to be made to the business model? This case is part of the Babson College free case collection (visit www.thecasecentre.org/babsonfreecases for more information on the collection).
Subject category:
Entrepreneurship
Published by:
Babson College
Version: 25 January 2010
Length: 6 pages
Data source: Field research
Spanish language
Subject category:
Entrepreneurship
Published by:
Babson College
Version: 25 January 2010
Length: 12 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
About
Abstract
In 2003, after thirty years teaching maths at Pontificia Universidad Catolica de Chile, Maria Victoria Marshall (PhD in mathematics) founded Compumat SA, a company that develops software called E-Mat. E-Mat is a learning platform that allows students between 8 and 14 years old to learn maths on line at their own speed to improve their performance and practice 100% of their skills. The major potential markets for this product are public schools, private schools, and the home. The results of using the software, based on independent public tests, have been outstanding. Although the software has been used by 85 schools and approximately 13,000 students, the company has not reached the breakeven point after four years of commercial operation. Defining the growth path and the profit model are critical. Next week, Maria Victoria will meet with an investor who has asked to review the strategic plan of the company. This is a decision-making case that illustrates a common crossroads for many entrepreneurs when a venture does not achieve the desired profitability level: is it simply matter of time or do fundamental changes need to be made to the business model? This case is part of the Babson College free case collection (visit www.thecasecentre.org/babsonfreecases for more information on the collection).
Related
Subject category:
Entrepreneurship
Published by:
Babson College
Version: 25 January 2010
Length: 6 pages
Data source: Field research
Subject category:
Entrepreneurship
Published by:
Babson College
Version: 25 January 2010
Length: 12 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms