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Management article
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Reference no. SMR52112
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2010
Length: 4 pages

Abstract

Are your customers in a concrete or abstract mindset as they think about purchasing your product? The answer can affect how much they buy.

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Abstract

Are your customers in a concrete or abstract mindset as they think about purchasing your product? The answer can affect how much they buy.

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