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Case
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Reference no. A170
Published by: Stanford Business School
Originally published in: 2001
Version: 15 March 2015
Revision date: 18-Jun-2015
Length: 6 pages
Data source: Published sources

Abstract

In March 1996, the ASIC division of Sub-Micron Devices received an inquiry from Western Digital: would ASIC be willing to supply 3 million chips annually for a period of 3 years at a price of $40/chip. ASIC's Controller, Gary Ravenport, convened a meeting with Peter Parks, his assistant, to review the profitability of the Western Digital proposal.
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Abstract

In March 1996, the ASIC division of Sub-Micron Devices received an inquiry from Western Digital: would ASIC be willing to supply 3 million chips annually for a period of 3 years at a price of $40/chip. ASIC's Controller, Gary Ravenport, convened a meeting with Peter Parks, his assistant, to review the profitability of the Western Digital proposal.

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