Subject category:
Economics, Politics and Business Environment
Published by:
Stanford Business School
Version: 25 January 2005
Length: 7 pages
Data source: Published sources
Share a link:
https://casecent.re/p/97366
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Abstract
After successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald''s was a prime target. Details McDonald''s response to the litigation and the question of its role in the rise of obesity in the United States. Study questions guide students in analyzing both the market and non-market strategies that McDonald''s employed.
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Abstract
After successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald''s was a prime target. Details McDonald''s response to the litigation and the question of its role in the rise of obesity in the United States. Study questions guide students in analyzing both the market and non-market strategies that McDonald''s employed.