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Compact case
Case
-
Reference no. E382B
Subject category: Entrepreneurship
Authors: Jocelyn Hornblower (Stanford Graduate School of Business, Stanford University); Mark Leslie (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 2 August 2010
Length: 2 pages
Data source: Field research
Topics: Marketing; Entrepreneur; Ethics
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Abstract

These vignettes follow Mary Simmons as she progresses through her career in marketing at Proctor & Gamble and then later when she started her own consumer product company. In both vignettes, Mary is faced with an ethical dilemma regarding the marketing of the products she represents and has to decide the best course of action.
Location:
US
Industry:
Consumer products, marketing
Compact case
Case
-
Reference no. E382A
Subject category: Entrepreneurship
Authors: Jocelyn Hornblower (Stanford Graduate School of Business, Stanford University); Mark Leslie (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 2 August 2010
Length: 2 pages
Data source: Field research
Topics: Marketing; Entrepreneur; Ethics
View full details

About

Abstract

These vignettes follow Mary Simmons as she progresses through her career in marketing at Proctor & Gamble and then later when she started her own consumer product company. In both vignettes, Mary is faced with an ethical dilemma regarding the marketing of the products she represents and has to decide the best course of action.

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Location:
US
Industry:
Consumer products, marketing

Related

Compact case
Case
-
Reference no. E382A
Subject category: Entrepreneurship
Authors: Jocelyn Hornblower (Stanford Graduate School of Business, Stanford University); Mark Leslie (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 2 August 2010
Length: 2 pages
Data source: Field research
Topics: Marketing; Entrepreneur; Ethics
View full details