More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. ASN-0026-E
Subject category: Economics, Politics and Business Environment
Authors: Luis Palencia (IESE Business School); Josep Portillo (IESE Business School)
Published by: IESE Business School
Originally published in: 2001
Version: 01.06.2006
Length: 11 pages
Data source: Field research
Topics: Financing; Market segmentation; Entrepreneurs
Share a link: https://casecent.re/p/9740
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

Albert Serra wants to open a themed coffee shop in Castelldefels, Barcelona. He has several options and needs to consider a number of issues such as: type of business (franchised or own concept), coffee distributor, target consumers, products served, pricing, staff, financing, risks incurred, etc. Above all, he needs to make up his mind as to whether he is really prepared for this type of business. This case was previously numbered 802-006-1.
Location:
Spain
Other setting(s):
2001
Sorry, this product has no related items.

About

Abstract

Albert Serra wants to open a themed coffee shop in Castelldefels, Barcelona. He has several options and needs to consider a number of issues such as: type of business (franchised or own concept), coffee distributor, target consumers, products served, pricing, staff, financing, risks incurred, etc. Above all, he needs to make up his mind as to whether he is really prepared for this type of business. This case was previously numbered 802-006-1.

Settings

Location:
Spain
Other setting(s):
2001

Related

Sorry, this product has no related items.