Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: March 2001
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https://casecent.re/p/97451
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Abstract
Describes the evolution of Amazon.com from its inception in 1996 as an on-line bookseller to its position in 2001 as a globally recognized e-commerce brand. Reviews the evolution of the company''s business model through an interview with the founder and CEO, Jeff Bezos. At its founding, Amazon.com mostly brokered book purchases through its web site. After five years of phenomenal growth, the company expanded into international markets and added many categories, partners, and physical infrastructure. Examines Amazon''s growth, fueled by the Internet bubble, and looks at how the company coped with increased scrutiny on profitability.
Location:
Industry:
Size:
9,000 employees, USD2.8 billion revenues
Other setting(s):
1996-2001
About
Abstract
Describes the evolution of Amazon.com from its inception in 1996 as an on-line bookseller to its position in 2001 as a globally recognized e-commerce brand. Reviews the evolution of the company''s business model through an interview with the founder and CEO, Jeff Bezos. At its founding, Amazon.com mostly brokered book purchases through its web site. After five years of phenomenal growth, the company expanded into international markets and added many categories, partners, and physical infrastructure. Examines Amazon''s growth, fueled by the Internet bubble, and looks at how the company coped with increased scrutiny on profitability.
Settings
Location:
Industry:
Size:
9,000 employees, USD2.8 billion revenues
Other setting(s):
1996-2001