Subject category:
Economics, Politics and Business Environment
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
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https://casecent.re/p/97638
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Abstract
The case looks into the demand and supply scenario of the credit card industry in India and examines the concepts of demand and supply saving management vs expenditure management, consumer behaviour and elasticity. The case discusses the players in the Indian credit market, various determinants of credit business and debates whether spending through credit cards is easy in a cash economy like India. This case can be used to understand the concepts of demand and supply with reference to credit cards and to understand the concept of elasticity.
About
Abstract
The case looks into the demand and supply scenario of the credit card industry in India and examines the concepts of demand and supply saving management vs expenditure management, consumer behaviour and elasticity. The case discusses the players in the Indian credit market, various determinants of credit business and debates whether spending through credit cards is easy in a cash economy like India. This case can be used to understand the concepts of demand and supply with reference to credit cards and to understand the concept of elasticity.