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Compact case
Published by: IBS Case Development Center
Published in: 2010
Length: 3 pages
Data source: Generalised experience

Abstract

The case study primarily deals with measuring the attitude of people towards those suffering from malaria and the use of Thurstone Scaling in measuring it. Malaria a dreadful disease which if not treated can become fatal by interrupting the blood supply to vital organs of the human body. Malaria can be controlled by diagnosing it early and treating it promptly. People have different attitude towards the disease as well as the people suffering from it. One of the ways to document the attitude is to record the statements made by the people about the disease. When recording statements, it should be ensured that people generate statements only if they have either suffered from the disease or have a fair idea about the disease. This case study can be used for: analysing the scales in measurement, understanding Thurstone scaling.
Location:
Industry:
Other setting(s):
2009

About

Abstract

The case study primarily deals with measuring the attitude of people towards those suffering from malaria and the use of Thurstone Scaling in measuring it. Malaria a dreadful disease which if not treated can become fatal by interrupting the blood supply to vital organs of the human body. Malaria can be controlled by diagnosing it early and treating it promptly. People have different attitude towards the disease as well as the people suffering from it. One of the ways to document the attitude is to record the statements made by the people about the disease. When recording statements, it should be ensured that people generate statements only if they have either suffered from the disease or have a fair idea about the disease. This case study can be used for: analysing the scales in measurement, understanding Thurstone scaling.

Settings

Location:
Industry:
Other setting(s):
2009

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