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Abstract
A fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. This chapter joins Justin, as he processes some tough criticism from his boss about his inability to step back and see the big picture objectively, rather than getting caught up in the persuasive, but potentially biased arguments of the individuals working on the ground in the client organization. Authors Jay Barney and Trish Gorman Clifford allow you to experience the disheartening mistakes of a new consultant and in the process, learn how to avoid certain pitfalls and develop informed and clear-sighted perspectives as you analyze your strategic options. This chapter was originally published as Chapter 6 of 'What I Didn't Learn in Business School: How Strategy Works in the Real World.' This chapter is excerpted from ‘What I Didn't Learn in Business School: How Strategy Works in the Real World'.
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Abstract
A fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. This chapter joins Justin, as he processes some tough criticism from his boss about his inability to step back and see the big picture objectively, rather than getting caught up in the persuasive, but potentially biased arguments of the individuals working on the ground in the client organization. Authors Jay Barney and Trish Gorman Clifford allow you to experience the disheartening mistakes of a new consultant and in the process, learn how to avoid certain pitfalls and develop informed and clear-sighted perspectives as you analyze your strategic options. This chapter was originally published as Chapter 6 of 'What I Didn't Learn in Business School: How Strategy Works in the Real World.' This chapter is excerpted from ‘What I Didn't Learn in Business School: How Strategy Works in the Real World'.