From Blockbuster to Video on Demand: Distribution Channel Innovation in the US Video Rental Industry
Case
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Reference no.
310-232-1
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 11.2010
Length: 13 pages
Data source: Published sources
Abstract
This case traces the evolution of the video rental industry over the last 20 years. It outlines the rise and fall of different business models, highlighting delivery innovations by Netflix, sourcing innovations by blockbuster, and the technological innovations brought about by advances in the distribution medium. The case illustrates the evolution of different business models and business processes in the video rental industry. It provides an excellent setting to strategically and analytically examine different business model and business process innovations. Concepts of distribution system design, incentive conflicts and their resolution, and strategy developments are illustrated.
Industry:
Other setting(s):
1990-2010
About
Abstract
This case traces the evolution of the video rental industry over the last 20 years. It outlines the rise and fall of different business models, highlighting delivery innovations by Netflix, sourcing innovations by blockbuster, and the technological innovations brought about by advances in the distribution medium. The case illustrates the evolution of different business models and business processes in the video rental industry. It provides an excellent setting to strategically and analytically examine different business model and business process innovations. Concepts of distribution system design, incentive conflicts and their resolution, and strategy developments are illustrated.
Settings
Industry:
Other setting(s):
1990-2010