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Abridged version
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Reference no. UVA-BP-0417
Subject category: Strategy and General Management
Authors: LJ Bourgeois III
Published by: Darden Business Publishing
Published in: 2000
Length: 27 pages
Topics: Milgram; Service industries, management; Strategic market planning; Strategic planning
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Abstract

This is an abridged version of Jiffy Lube International (UVA-BP-0303), intended to highlight strategy issues and focus less on the economics of franchising. See abstract of original case.
Teaching note
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Reference no. UVA-BP-0417TN
Subject category: Strategy and General Management
Authors: LJ Bourgeois III; Anurag Sharma
Published by: Darden Business Publishing
Published in: 2000
Length: 11 pages
View full details

About

Abstract

This is an abridged version of Jiffy Lube International (UVA-BP-0303), intended to highlight strategy issues and focus less on the economics of franchising. See abstract of original case.

Related

Teaching note
-
Reference no. UVA-BP-0417TN
Subject category: Strategy and General Management
Authors: LJ Bourgeois III; Anurag Sharma
Published by: Darden Business Publishing
Published in: 2000
Length: 11 pages
View full details