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Case
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Reference no. 9B10M096
Published by: Ivey Publishing
Originally published in: 2010
Version: 2010-11-01
Length: 11 pages
Data source: Published sources

Abstract

The chief executive officer (CEO) of Social Media Group had to develop a social media campaign for ING Direct Canada, an on-line retail bank. The CEO had successfully developed social media campaigns for other businesses in the past but ING wanted the CEO to measure the success of the campaign. With little information available on how to determine the success of such strategies, the CEO set out to design one of Canada''s first measurable social media campaigns.
Location:
Industry:
Size:
Large
Other setting(s):
2010

About

Abstract

The chief executive officer (CEO) of Social Media Group had to develop a social media campaign for ING Direct Canada, an on-line retail bank. The CEO had successfully developed social media campaigns for other businesses in the past but ING wanted the CEO to measure the success of the campaign. With little information available on how to determine the success of such strategies, the CEO set out to design one of Canada''s first measurable social media campaigns.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2010

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