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Case
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Reference no. UVA-E-0099
Published by: Darden Business Publishing
Originally published in: 1996
Version: 30 November 2009
Length: 7 pages
Data source: Field research

Abstract

Susan Lyons, a vice president at DesignTex, a firm that develops high-end custom-fabric collections, wants to create an environmentally responsible fabric that will provide a model for sustainable design. Lyons consults with William McDonough, a noted designer of environmentally sustainable buildings and materials, whose stated ideal is that ''no environmental risk is acceptable''. The A case follows the development of a new furniture fabric and asks students to decide whether McDonough''s principles go too far - whether it is really necessary or feasible to redesign the chemical protocols to produce a completely compostable product that emerges from an absolutely clean manufacturing process. See also the B case (UVA-E-0100).
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Abstract

Susan Lyons, a vice president at DesignTex, a firm that develops high-end custom-fabric collections, wants to create an environmentally responsible fabric that will provide a model for sustainable design. Lyons consults with William McDonough, a noted designer of environmentally sustainable buildings and materials, whose stated ideal is that ''no environmental risk is acceptable''. The A case follows the development of a new furniture fabric and asks students to decide whether McDonough''s principles go too far - whether it is really necessary or feasible to redesign the chemical protocols to produce a completely compostable product that emerges from an absolutely clean manufacturing process. See also the B case (UVA-E-0100).

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