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Case
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Reference no. 9-302-S28
Spanish language
Subject category: Strategy and General Management
Authors: Richard G Hamermesh (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1977
Version: 17 April 1987
Length: 24 pages
Data source: Published sources
Topics: Industry structure; Business policy; Corporate strategy; Social responsibility; Packaging; Technological change
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Abstract

This is a Spanish version. Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the ozone problem; and the impact of the banning of nonreturnable containers.
Location:
United States
Size:
USD1 billion sales
Other setting(s):
1977
Case
-
Reference no. 9-378-024
Subject category: Strategy and General Management
Authors: Richard G Hamermesh (Harvard Business School); Karen D Gordon (Harvard Business School); John P Reed (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1977
Version: 17 April 1987
Length: 21 pages
Data source: Published sources
Topics: Industry structure; Business policy; Corporate strategy; Social responsibility; Packaging; Technological change
View full details

About

Abstract

This is a Spanish version. Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the ozone problem; and the impact of the banning of nonreturnable containers.

Settings

Location:
United States
Size:
USD1 billion sales
Other setting(s):
1977

Related

Case
-
Reference no. 9-378-024
Subject category: Strategy and General Management
Authors: Richard G Hamermesh (Harvard Business School); Karen D Gordon (Harvard Business School); John P Reed (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1977
Version: 17 April 1987
Length: 21 pages
Data source: Published sources
Topics: Industry structure; Business policy; Corporate strategy; Social responsibility; Packaging; Technological change
View full details