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Case
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Reference no. 9-302-S36
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 24 March 1993

Abstract

This is a Spanish version. Describes the first four years of Jack Welch's tenure as CEO of the General Electric Co Deals with the ways Welch has tried to change GE's strategy and planning activities and his attempts to make the company more entrepreneurial.
Location:
Size:
USD2.5 billion profits
Other setting(s):
1984

About

Abstract

This is a Spanish version. Describes the first four years of Jack Welch's tenure as CEO of the General Electric Co Deals with the ways Welch has tried to change GE's strategy and planning activities and his attempts to make the company more entrepreneurial.

Settings

Location:
Size:
USD2.5 billion profits
Other setting(s):
1984

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