Product details

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Case
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Reference no. 9-102-S19
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1974
Version: 18 January 1988

Abstract

This is a Spanish version. Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing many things 'wrong,' which are covered up by a growth in the overall ice cream market.
Size:
Gross Revenue: $9.6 million sales
Other setting(s):
1973-1974

About

Abstract

This is a Spanish version. Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing many things 'wrong,' which are covered up by a growth in the overall ice cream market.

Settings

Size:
Gross Revenue: $9.6 million sales
Other setting(s):
1973-1974

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