French language
Subject category:
Marketing
Published by:
ESSEC Business School
Abstract
This is a French version. Philips is about to launch a innovative product in France, a dawn simulator light, to make people awake naturally. It existed before on a very confidential basis, and the purpose of Philips is to launch it on the mass market. Students are put in the shoes of the marketing, who has to organize and schedule the launching in France, as well as forecast sales.
Location:
Industry:
Subject category:
Marketing
Published by:
ESSEC Business School
Format:
.ppt
Data source: Field research
About
Abstract
This is a French version. Philips is about to launch a innovative product in France, a dawn simulator light, to make people awake naturally. It existed before on a very confidential basis, and the purpose of Philips is to launch it on the mass market. Students are put in the shoes of the marketing, who has to organize and schedule the launching in France, as well as forecast sales.
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Location:
Industry:
Related
Subject category:
Marketing
Published by:
ESSEC Business School
Format:
.ppt
Data source: Field research