Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 20 March 2011
Revision date: 31-May-2011
Length: 13 pages
Data source: Published sources
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Abstract
This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional firms can best recruit, develop, manage and market creative talent.
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Abstract
This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional firms can best recruit, develop, manage and market creative talent.