Product details

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Abstract

Mahindra & Mahindra (M&M), one of India''s leading automobile companies, undertook various strategies to diversify its business over the recent past. It acquired companies and took part in joint ventures for expanding the business. The company got selected as the preferred bidder for the South Korean SsangYong Motor Company (SYMC). Mahindra decided to go ahead with the acquisition to establish itself as one of the major global auto manufacturers. They felt that this takeover could benefit them in the long run. However, industry experts and market analysts were sceptical about the success of the agreement and pointed out that M&M could face problems due to this acquisition decision. Further, they felt concerned about the suitable business strategy that could help M&M to transform SYMC from a loss making unit to a profit making one. Mahindra & Mahindra required a substantial amount of investment for the same. The currency fluctuation in the international market (especially in Europe) could affect the business as well. The strong labour union of SYMC and its past disputes were also matters of concern for the acquirer. Therefore, it was to be seen in the long run whether M&M''s decision of acquiring the SsangYong Motor Company was a wise and viable one.
Location:
Industry:
Other setting(s):
2010

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Abstract

Mahindra & Mahindra (M&M), one of India''s leading automobile companies, undertook various strategies to diversify its business over the recent past. It acquired companies and took part in joint ventures for expanding the business. The company got selected as the preferred bidder for the South Korean SsangYong Motor Company (SYMC). Mahindra decided to go ahead with the acquisition to establish itself as one of the major global auto manufacturers. They felt that this takeover could benefit them in the long run. However, industry experts and market analysts were sceptical about the success of the agreement and pointed out that M&M could face problems due to this acquisition decision. Further, they felt concerned about the suitable business strategy that could help M&M to transform SYMC from a loss making unit to a profit making one. Mahindra & Mahindra required a substantial amount of investment for the same. The currency fluctuation in the international market (especially in Europe) could affect the business as well. The strong labour union of SYMC and its past disputes were also matters of concern for the acquirer. Therefore, it was to be seen in the long run whether M&M''s decision of acquiring the SsangYong Motor Company was a wise and viable one.

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Location:
Industry:
Other setting(s):
2010

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