Product details

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Case
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Reference no. IMD-3-2092
Published by: International Institute for Management Development (IMD)
Originally published in: 2010
Version: 10.12.2010
Length: 27 pages
Data source: Published sources

Abstract

During the years between its founding in 1984 and 2004, Dell Computers authored one of the great success stories in modern manufacturing. In a business increasingly characterized as a 'commodity', where product differentiation was little and futile, Dell established an organizational culture that allowed it to outperform all competitors in the very difficult ('unattractive') personal computer market situation.
Location:
Industry:
Size:
Large
Other setting(s):
1984-2005

About

Abstract

During the years between its founding in 1984 and 2004, Dell Computers authored one of the great success stories in modern manufacturing. In a business increasingly characterized as a 'commodity', where product differentiation was little and futile, Dell established an organizational culture that allowed it to outperform all competitors in the very difficult ('unattractive') personal computer market situation.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1984-2005

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