Subject category:
Production and Operations Management
Published by:
IESE Business School
Version: 17.03.1999
Length: 39 pages
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Abstract
With its patents now expired, fierce global competition and the strong penetration of electronic games, LEGO is facing a major challenge of innovation. The company''s goal is to hold on to its position as industry leader and best-known brand. To achieve this it must formulate a product, design and innovation strategy. This case was previously numbered 699-010-1.
Industry:
Other setting(s):
1997
About
Abstract
With its patents now expired, fierce global competition and the strong penetration of electronic games, LEGO is facing a major challenge of innovation. The company''s goal is to hold on to its position as industry leader and best-known brand. To achieve this it must formulate a product, design and innovation strategy. This case was previously numbered 699-010-1.
Settings
Industry:
Other setting(s):
1997