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Case
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Reference no. 9-507-S19
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 16 January 2008
Revision date: 26-Apr-2019
Length: 36 pages
Data source: Field research

Abstract

This is a Spanish version. Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.
Size:
USD20 billion revenues, 30,000 employees
Other setting(s):
2003

About

Abstract

This is a Spanish version. Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.

Settings

Size:
USD20 billion revenues, 30,000 employees
Other setting(s):
2003

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