Adolph Coors in the Brewing Industry

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Case

Reference no. 9-305-S09

Spanish language

Subject category: Strategy and General Management

Authors: Pankaj Ghemawat

Published by: Harvard Business Publishing

Originally published in: 1987

Version: 23 June 1992

Length: 22 pages

Data source: Published sources

Topics: Industry structure; Competition; Industry analysis

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Abstract

This is a Spanish version. Describes a company that had traditionally followed a strategy quite distinct from its major competitors', its eventual decision to imitate them, and its subsequent performance.

Location:

United States

Industry:

Beverages

Other setting(s):

1975-1985