Walt Disney Productions (A): The Walt Years

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Case

Reference no. UVA-BP-0332

Subject category: Strategy and General Management

Authors: Jeanne M Liedtka (Darden School of Business, University of Virginia); Robert M Fulmer (Pepperdine University); William E Fulmer (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1993

Version: 15 January 2013

Revision date: 31-Jan-2013

Length: 29 pages

Data source: Published sources

Topics: Corporate culture; Corporate strategy; Industry analysis; Leadership; Long-range planning; Management performance; Operations management: Best practices

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Abstract

This case is a summary of the history of Walt Disney Productions from its founding by Walt Disney in the 1920s to 1984. Faced with declining performance in virtually all divisions of the company, top management must develop a long-term strategy for improving the company''s performance. The case addresses the question of how to restore the value of the asset base built by Walt Disney. The case also addresses two broad issues: (1) leadership; and (2) qualities of an ''excellent'' company. The case has sufficient material on the start-up and early days of Walt Disney Productions that students can assess some of the qualities that made Walt Disney a successful entrepreneur and creative leader. See also ''The Walt Disney Company: The Arrival of Eisner and Wells'' (UVA-BP-0339).

Location:

California

Industry:

Entertainment, leisure, sports

Size:

USD650 million

Other setting(s):

1984