Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 8 March 2002
Length: 26 pages
Data source: Field research
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Abstract
This is a Spanish version. Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that Ducati could not grow indefinitely in its current niche. One alternative was to attack Harley Davidson's niche with a Ducati interpretation of a cruiser.
Location:
Industry:
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 8 March 2002
Length: 25 pages
Data source: Field research
About
Abstract
This is a Spanish version. Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that Ducati could not grow indefinitely in its current niche. One alternative was to attack Harley Davidson's niche with a Ducati interpretation of a cruiser.
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Location:
Industry:
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 8 March 2002
Length: 25 pages
Data source: Field research