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Case
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Reference no. 9-704-S09
Spanish language
Authors: Jan W Rivkin
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 23 October 2000
Length: 9 pages
Data source: Field research

Abstract

This is a Spanish version. In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.
Location:
Industry:
Size:
10 employees
Other setting(s):
1986

About

Abstract

This is a Spanish version. In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.

Settings

Location:
Industry:
Size:
10 employees
Other setting(s):
1986

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