Husky Injection Molding Systems

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Case

Reference no. 9-706-S18

Spanish language

Subject category: Strategy and General Management

Authors: Jan W Rivkin (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1999

Version: 9 March 2001

Length: 25 pages

Data source: Field research

Topics: Market entry; Competition; Corporate strategy; Expansion; Planning

Share a link: https://casecent.re/p/99616

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Abstract

This is a Spanish version. Husky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust growth and record profits in 1996 when competitors attack its core markets. As financial results deteriorate rapidly, founder and CEO Robert Schad must decide how to defend Husky's traditional markets and whether to expand beyond those markets.

Location:

Canada

Industries:

Plastics; Food

Size:

USD600 million revenues, 1,700 employees

Other setting(s):

1996