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Published by: Darden Business Publishing
Published in: 2001
Length: 28 pages
Data source: Generalised experience

Abstract

These cases bring to life the challenges faced when pursuing cutting-edge technology development. In order to bridge the chasm of a major technological discontinuity in the semiconductor industry, the leading firms have to confront challenges associated with intercompany cooperation and coordination in a setting replete with technological uncertainties. Only by bridging the discontinuity will the semiconductor industry be able to continue its adherence to Moore''s Law. The (B) case places students in a position of evaluating what the lead firms (IBM, Intel, and Lucent) actually did. This case is intended for use in a technology-management curriculum, and the companion web site, http://www. darden.virginia.edu/it/explore/, provides an overview of the technology with the aid of 3-D animation to enhance the learning experience. See also the (A) case (UVA-BP-0423).

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Abstract

These cases bring to life the challenges faced when pursuing cutting-edge technology development. In order to bridge the chasm of a major technological discontinuity in the semiconductor industry, the leading firms have to confront challenges associated with intercompany cooperation and coordination in a setting replete with technological uncertainties. Only by bridging the discontinuity will the semiconductor industry be able to continue its adherence to Moore''s Law. The (B) case places students in a position of evaluating what the lead firms (IBM, Intel, and Lucent) actually did. This case is intended for use in a technology-management curriculum, and the companion web site, http://www. darden.virginia.edu/it/explore/, provides an overview of the technology with the aid of 3-D animation to enhance the learning experience. See also the (A) case (UVA-BP-0423).

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