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Case
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Reference no. 9-707-S05
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 April 2006

Abstract

This is a Spanish version. Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
Location:
Size:
USD13.9 billion revenues, 16,820 employees
Other setting(s):
1976-2006

About

Abstract

This is a Spanish version. Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?

Settings

Location:
Size:
USD13.9 billion revenues, 16,820 employees
Other setting(s):
1976-2006

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