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Case
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Reference no. 9-410-S06
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 27 September 1991
Length: 25 pages
Data source: Field research

Abstract

This is a Spanish version. Lays out the business challenges facing First Chicago Corporation in 1986: the banking industry has been deregulated, many corporations are bypassing banks in their search for capital, and foreign competition has increased. Their traditional market - corporate banking - has eroded. The strategy they choose is to strengthen their corporate banking business by adding investment banking to its portfolio of products, and distinguishing itself as a 'relationship' bank. They also want to move into the middle and retail markets in order to build a 'superregional' bank.

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Abstract

This is a Spanish version. Lays out the business challenges facing First Chicago Corporation in 1986: the banking industry has been deregulated, many corporations are bypassing banks in their search for capital, and foreign competition has increased. Their traditional market - corporate banking - has eroded. The strategy they choose is to strengthen their corporate banking business by adding investment banking to its portfolio of products, and distinguishing itself as a 'relationship' bank. They also want to move into the middle and retail markets in order to build a 'superregional' bank.

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