Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-809-S01
Spanish language
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 5 May 2003
Revision date: 09-May-2019
Length: 24 pages
Data source: Field research
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-802-110?Ntk=HEMainSearch&N=0

Abstract

This is a Spanish version. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Describes an 'application software' company that has been through several evolutions - from consulting firm to applications service provider (ASP). The firm has received significant venture funding to pursue the ASP model but this has not worked, at least at the time the case ends. The company faces a choice: continuing with its current ASP business model, increasing its burn rate to convert to a licensed software model, or decreasing its burn rate to offer a more custom version of the ASP product.
Location:
Size:
USD5 million revenues, 100 employees
Other setting(s):
1998-2001

About

Abstract

This is a Spanish version. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Describes an 'application software' company that has been through several evolutions - from consulting firm to applications service provider (ASP). The firm has received significant venture funding to pursue the ASP model but this has not worked, at least at the time the case ends. The company faces a choice: continuing with its current ASP business model, increasing its burn rate to convert to a licensed software model, or decreasing its burn rate to offer a more custom version of the ASP product.

Settings

Location:
Size:
USD5 million revenues, 100 employees
Other setting(s):
1998-2001

Related