Product details

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Subject category: Entrepreneurship
Authors: Tor A Johannessen (Norwegian School of Economics)
Published in: 2011
Length: 33 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

The case describes how a group of students at the University College of Bergen, Norway, early realized the potential of the Internet to make life easier for students and faculty, and moved from a 'virtual classroom' to form the multinational company 'IT'S LEARNING'. Covering the home market in Norway first, the founders gained valuable feedback for improvement, learned from their mistakes, and gradually expanded into international markets. After securing major market shares in both the Netherlands and the UK, IT'S LEARNING was now ready for new challenges in even larger markets. The major issue, however, was which markets they should move into, and how to do it. This is a case for courses in entrepreneurship, international entrepreneurship and international strategy. This case is part of the E-FORCE free case collection (visit www.thecasecentre.org/eforcefreecases for more information on the collection).
Location:
Industry:
Size:
Approximately 90 employees
Other setting(s):
1999 to present

About

Abstract

The case describes how a group of students at the University College of Bergen, Norway, early realized the potential of the Internet to make life easier for students and faculty, and moved from a 'virtual classroom' to form the multinational company 'IT'S LEARNING'. Covering the home market in Norway first, the founders gained valuable feedback for improvement, learned from their mistakes, and gradually expanded into international markets. After securing major market shares in both the Netherlands and the UK, IT'S LEARNING was now ready for new challenges in even larger markets. The major issue, however, was which markets they should move into, and how to do it. This is a case for courses in entrepreneurship, international entrepreneurship and international strategy. This case is part of the E-FORCE free case collection (visit www.thecasecentre.org/eforcefreecases for more information on the collection).

Settings

Location:
Industry:
Size:
Approximately 90 employees
Other setting(s):
1999 to present

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