More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. DG-1148-E
Subject category: Strategy and General Management
Authors: R Fraguas; Carlos Garcia Pont; M Rodriguez-Llauder
Published by: IESE Business School
Originally published in: 1996
Version: 15.11.2013
Revision date: 20-Mar-2018
Length: 18 pages
Data source: Published sources
Topics: Alliances; Top management; General management; Joint ventures; Strategy; International
Share a link: https://casecent.re/p/9996
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This case presents the options available to the company Esasa in its attempt to enter the Mexican market. It introduces the various partners Esasa could choose to collaborate with in order to enter this market at the lowest possible cost.
Location:
Mexico, Spain
Industry:
Automobiles
Sorry, this product has no related items.

About

Abstract

This case presents the options available to the company Esasa in its attempt to enter the Mexican market. It introduces the various partners Esasa could choose to collaborate with in order to enter this market at the lowest possible cost.

Settings

Location:
Mexico, Spain
Industry:
Automobiles

Related

Sorry, this product has no related items.