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USC-Marshall Greif Center




The Lloyd Greif Center for Entrepreneurial Studies Case Collection

The Greif Center’s case collection focuses primarily on entrepreneurial ventures and corporations pursuing game-changing innovations. The collection emphasises industries in which Southern California is a leading global player: media, entertainment, consumer internet, fashion, health care, tourism, aerospace, cleantech and other sectors.

View all items from the Lloyd Greif Center for Entrepreneurial Studies

Lloyd Greif Center for Entrepreneurial Studies / USC-Marshall School of Business

Situated in Los Angeles, California, the Marshall School provides ready access to industries defining the new business frontier: biotechnology, life sciences, media, entertainment, communications and healthcare. As a prime gateway to Asia and Latin America, our location gives us a unique worldview and has resulted in an alumni community that spans 44 countries.

The Lloyd Greif Center for Entrepreneurial Studies is among the nation's leaders in entrepreneurship education and research. Its faculty—a diverse mix of academics and entrepreneur practitioners—together offer undergraduate and graduate programmes designed to help students acquire the tools, develop the skills, and cultivate the mindset central to organising, launching, and managing successful new ventures.

The programme has consistently ranked among the top programmes in the nation and has been ranked #1 by Princeton Review and Entrepreneur Magazine. Business Week with U.S. News and World Report labeled the Greif Center as "one of the best Entrepreneurship programs" in the country.


Lloyd Greif Center for Entrepreneurial Studies
ATTENTION: Case Initiative
Marshall School of Business, University of Southern California
Bridge Hall One
Los Angeles, CA 90089-0801

t 213-740-0641
e greifcases@marshall.usc.edu

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